Read Time = 3 Mins
In today’s issue, I’m going to show you 3 killer content tips, and how it relates to you getting more Salesforce job offers.
You should always strive to increase your technical skills…
BUT
as the saying goes… “Better known beats best”.
And unfortunately, this is where most ppl fail.
They gain strictly Salesforce skills and forget that just having skills won’t magically give them a job.
So, here’s 3 content tips to help you market yourself better online ↓
Evergreen always wins 🍀
Evergreen content means it’s always relevant.
To cut back on always trying to post brand new ideas I go back 5 months, make small tweaks, and post this content again.
Think about it:
Only a fraction of your followers see it
Your new followers didn’t ever see it
Ppl remember less than you think
So, when you think it’s annoying someone… it’s not.
Here’s an example from Naval ↓
No matter who looks at it, or what time they look at it, they’ll be interested in reading the thread.
Hook, Body & Call to Action 📣
You’ve gotta master the basics of copywriting.
So, let’s break down each one.
Hook = Make people stop scrolling to read your content. And you do that by making your first line catch ppl’s eyes.
The purpose of the first line is to make ppl want to read the second line. The purpose of the second line is to make ppl want to read the third…
And so on and so forth.
This is a solid example by Julian ↓
Body = Separate your ideas in consumable steps and a spaced structure.
In other words…
Avoid writing anything that’s boring.
Avoid writing anything that looks like a massive paragraph.
If your post starts with a solid hook but then fails to entertain or provide info it promised, people will scroll and think twice next time.
Overdeliver on value.
Call to Action (CTA) = Tell people to do one thing after they finish reading the post. (follow, join newsletter, like the post, buy a product… etc.)
The key here is to not overdo it.
Make it Easy to Read 👀
Giving examples? Make it a bulleted list.
Delivering distinct points? Make it a bulleted list.
Here’s why:
The only thing that you should ask yourself before writing something is:
“How do I make this easy for the reader to skim through?”
The best way to do that is thru bulleted lists.
We all want the “too long; didn’t read” version.
↓
Well, that’s it for this week.
Hope you enjoyed it!
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