#19 - Avoid these 4 networking mistakes on LinkedIn
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1 actionable tip to grow your salesforce career.
Read time = 4 mins
In today’s issue, I’m going to show you how to build real relationships with people you look up to.
Crash course on networking effectively.
“It’s not about what you know, it’s about who you know.” is one of the most common sayings you’ve heard and one I have seen be the truest in my life.
Surround yourself with people killing it, and watch yourself do the same.
Unfortunately, 9/10 ppl do this in the most selfish way possible.
They see LinkedIn and the ppl there as genies. DM your favor and get it granted.
Relationships are two-way streets
Great relationships are built by making sure both ppl win.
This means the classic “help me find a job” or “give me 15 mins of your time” DMs that you may have sent out in the past will not work.
Think about it this way…
An awesome job
Make more money
Spend less time finding one
Increased confidence from new job
And much much more
Less time in their day focusing on their goals
It’s a selfish way to try to start a relationship and you likely wouldn’t do this in person, walking up to someone you haven’t met and asking for a job.
It’d be weird.
To make this work you have to think of ways both of you can benefit from the relationship. If you ask for help, be prepared to know how to help them.
Present yourself well
The second biggest mistake I see ppl make is not having a clear profile.
Things you want to avoid:
Generic about me
No recent activity
Missing profile picture
Blank featured section
Building relationships is about trust. It’s hard to trust someone when you can’t get to know them.
Take it from Austin, he’s got 1M+ followers on Linkedin and runs an entire business on helping others land their dream job.
This brings us to our 3rd point, waiting vs. acting.
This is a mind-changing principle I picked up from Jack butcher called “permissionless apprenticeship”…
In short it means that you should feel empowered to solve problems for companies or ppl if you feel like you can and not wait for their permission.
Here’s an example 👇🏼
Jack Butcher is a graphic designer who creates images around philosophical quotes.
Lots of his art is from Naval’s philosophy.
One day, someone announces on twitter they are going to create a book with all of Naval’s best teachings.
Jack, free of charge, volunteers his artwork for the book with the promise that he is willing to create even more if it will help illustrate the book better.
The person creating the book agrees to it.
The book gets published and endorsed by Naval himself.
All of Jack’s artwork is now in a book that has a 4.7 star rating with over 8,000+ reviews and has been read by thousands of ppl.
No permission asked.
Saw a problem he could solve via his skillset (design) and did it.
Read Jack’s tweet here on this topic.
Jab Jab Jab Right Hook
Our last point is the most important, how to give value to others before you ask them for a favor.
Garyvee wrote a book titled “Jab Jab Jab Right Hook” in 2013.
The idea is this…
Jabs = providing value
Right hook = the favor you ask for
Many ppl online throw their right hook without any jabs. The result = missed punches and wasted energy.
No relationship built yet.
To cut the line and get their attention you have to be different.
A great example has been Brandon Hoskins 👇🏼
January 2022 Brandon starts commenting on my LinkedIn posts around salesforce (provided value)
April 2022 Brandon books a 1:1 coaching call with me (provided me value)
May 2022 Brandon follows up with me that he applied what I said and it’s working + a killer testimonial for me to use (provided value)
June 2022 Brandon DM’s me for some additional information around certs and jobs (right hook)
July 20202 I have noticed all the value he has provided me. Now, to return the favors it’s easier for me to prioritize his DM’s and answer his questions, send him job opportunities directly, and provide additional tips that I think could help him succeed.
This worked because we are mutually helping one another reach our goals. Brandon helps me where he sees he can, and I do the same.
Help first, then ask.
↓ That’s all for this week. 1 simple salesforce tip to grow your career.
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