Welcome to the 103 new subscribers who joined this week!
1 actionable tip to grow your salesforce career.
Today’s issue will take about 3 mins to read.
Enjoy 😎
If you want to create job opportunities on Linkedin, you need to market your skills better through content and comments.
Over the last year, I’ve racked up 51M views on Linkedin from my content alone, this doesn’t include live, comments, or DMs that gained more.
This resulted in 156 job offers.
While most are filling out cold applications and hoping they get callbacks, my content is working for me 24/7 producing 3+ job offers a week.
So, here are 5 simple content tips to boost your job offers.
Let’s get it ↓
Point out the problem
Make it glaringly obvious there’s a problem.
2 reasons why:
Problems = less $$$ for them
Sets you up to highlight your skills
Doing this puts you and them on the same page. If I don’t know I have a problem, why would I be looking for a solution?
This is your hook so make it sharp.
List the benefits
This is where you throw salt in the wound.
You’ve convinced them there is a problem, but how big is it really?
Small problem = minimal priority
Big problem = maximum priority
To really double down you’ve got to agitate the pain they have. This means showing the negatives of leaving the problem unsolved.
How?
Think about what companies care about
Trust (reputation)
Efficiency (effort)
Bottom line ($$$)
Highlighting a problem they have in just one of those areas is worthy of solving deal, so imagine what happens if you can highlight all 3.
Why their solutions didn’t work
Why does everyone love a good underdog story? It’s relatable. You see something in them, that you have struggled with as well.
You’ve gotta do the same thing here. Show them you’ve been in the trenches with them but figured a way out.
You do this by:
Using the same jargon they do
Detailing why this is still a problem
Describing poor tools they’ve used that suck
This builds trust and at the end of the day… nobody does anything if they don’t trust you. They want to feel secure with you.
Show proof you’ve done it
This is where you lock yourself in at the obvious choice.
At this point, the company will solve the problem… it’s just a matter of who’s going to do it for them.
So, don’t do what 99% of others do.
Have a portfolio ready!
All their trust goes out the window if they can’t find proof that you’ve at least solved this problem once before.
And no, a resume is not good enough.
↓
That’s all for this week. 1 simple salesforce tip to grow your career.
If you’re not getting value out of these tips, please consider unsubscribing.
I won’t mind so no hard feelings if you do.
However, if you are enjoying this newsletter my course “The simple path to salesforce” will cover topics like this one in-depth. You can currently pre-order for $99 before I raise the price by 51% soon 🙂
See you next week!
Jordan
P.S. Whenever you’re ready, there are 2 ways I can help you
To start your Salesforce career → Get my course here
To create better content → Book here