#13 - Convert views into job offers (4 Linkedin mistakes to avoid)
Welcome to the 108 new subscribers who joined this week!
1 actionable tip to grow your salesforce career.
Today’s issue will take about 3 mins to read.
To stand out on Linkedin, it’s crucial to capture the viewer’s attention when they visit your profile.
I’ve grown my Linkedin to 62,000+ followers in the last 22 months but have watched others who have been just as consistent, struggle.
The main problem?
There isn’t a right or wrong on this subject there is definitely a better or worse.
So, here are 4 mistakes you need to avoid if you want to convert your profile views into job offers.
Let’s get it ↓
Mistake #1: Unclear Headline
Besides your headshot, this is the most important part of your profile because it states who you are.
The mistake is overthinking it. Writing something “clever”, telling ppl you love dogs, or shoving a novel into this section doesn’t work well.
Try this instead:
Who are you?
How will you help?
What value will you add?
Simplicity wins so the fewer words you can use the better.
Mistake #2: Random Banner
Pictures say a thousand words and with your banner being the largest one on your profile, you need to make it count.
Often times I see ppl nail 99% of their profile but then incorporate an unrelated banner. Don’t do this.
Use your banner to:
Clarify your headline
Raise brand awareness
Increase traffic to your website
Call attention to the product you sell
What does the viewer want to know? If they only read this section and didn’t scroll any further… would they understand what you do and how you could help them? If not, adjust it.
Mistake #3: Missing Featured Section
When you constantly sell to your audience, they tend to start tuning you out. This is why your featured section is so valuable.
Even if you aren’t selling a product, you are selling yourself.
Mistake #4: Pointless About Section
If the viewer has made it this far, it means they have a strong interest in who you are. Missing this part is like fumbling @ the goal line.
Someone viewing this either wants to hire you, follow you, or buy from you so gear it towards that mentality.
Try splitting it like this:
Hook the reader
Share specific value you created
Showcase your credentials
Provide proof of your claims
Specificity sells so consider using exact numbers and phrases.
That’s all for this week. 1 simple salesforce tip to grow your career.
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